Local camera club holds a house plant photo shoot in the greenhouse at Studley Flower Gardens and the images are PLANTastic!
Studley Flower Gardens has been serving the greater seacoast area of New Hampshire with florist, garden center and landscaping services for more than 90 years, but did you know our greenhouse also offers house plants? We grow, nurture, sell and ship hundreds of varieties worldwide and year-round. Plant enthusiasts can shop in-store for carry-out or browse and purchase plants online to have them shipped direct from our greenhouse right to their door.
Studley’s Philosophy – Keep It Local
When we recently wanted some new photographs of our inventory, we decided to have some fun and keep things local. We reached out to Rochester’s own Tanya Lee Hervey, Board Director of the Greater Rochester Chamber of Commerce, Vice President of the New Hampshire Professional Photographers Association and Vice President of the Greater Rochester Camera Club. We have collaborated with Tanya on projects in the past and we knew her industry affiliations were just the kind of connections we were looking for.
Through Tanya, we came up with a plan to extend an invitation for Greater Rochester Camera Club members to participate in a photo shoot contest here at the greenhouse. The objective was to create an opportunity to work together as community professionals that would allow Club members to practice or hone their photography skills and build the Studley’s house plant image library.
The Photographers’ Challenge
Club members were allowed 30 days to visit the greenhouse and shoot plant or product photos for four different subject categories including: environmental perspective with plants in their greenhouse or shipping setting, lifestyle shots with plants in a home setting and micro views where close-up images showcase plant patterns and texture. Over the course of several weeks, budding and established photographers alike visited and even took home plants to photograph for contest submissions. All of the photo submissions were then published to an album on Studley’s Facebook page where social followers and the general public were asked to vote for their favorites. The photo with the most Likes/Love engagement would win a cash prize from Studley’s.
Each photo submission was a personal, unique and beautiful presentation of the product that will be used in advertising and promotion of Studley’s House plant offerings to consumers. The exchange also offered exposure to the work of local photographers and the Greater Rochester Camera Club mission.
For the staff at Studley’s we were pleased with the decision to leverage social media to be the contest judge, because choosing a favorite would have been impossible! While we did not have “runner-up” divisions, here are three of the images that stood out among our followers and gained some of the top engagement at the time votes were counted: